TikTok has single-handedly brought short-form video to the mainstream, with some of its top creators like Khaby Lame earning as much as $10 million in 2021. Each platform also supports branded content in its own way, either through a dedicated creator marketplace - like on TikTok and Instagram - or external partnerships. Note that most of these options are monetization tools available specifically for short-form video or live streaming. Yes, available through channel memberships. Not exactly, but TikTokers can use Series to put content behind a paywall. Yes, through Super Chats and Super Stickers. Yes, through the YouTube Partner Program. Here’s a quick overview of the different ways you can make money on these platforms through short-form video. Read on to learn how each platform is rewarding creators for their work, and figure out which one you should focus on.
Let’s go over the top three players in the short-form video game: TikTok, Instagram Reels, and YouTube Shorts. When you’re a content creator, it could be tough to determine where to dedicate your time and energy, and know how much money you could make from different platforms. YouTube has Shorts, Instagram has Reels, and some other platform out there is probably looking for a way to outshine the rest. The TikTok bug has spread - what used to be a short-form video app where teens dance to the latest trending sounds is now a platform worth copying.
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